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Also, if your impressions are low, your targeting could be too narrow.

Ad frequency: How often are people seeing your ads in their news feed? Again, this could signal larger issues with targeting, competition, ad quality, and more.Įither way, it’s important to track and make adjustments when needed.

Impressions: A high number of impressions indicates that your ad is well optimized for the platform and your audience.

Amount spent: Tracking the estimated amount of money you’ve spent on your campaigns, ad set or individual ad will show you if you staying within your budget and which campaigns are the most cost-effective.

Tracking these metrics in Facebook Ads Manager can be overwhelming since the tool is not easy to navigate and the visualizations are quite limiting. It’s also a bit time-consuming to combine all the metrics you need in one view. We’ve made this easier by building a plug-and-play Facebook Ads dashboard that takes your data and automatically visualizes the right metrics to give you an in-depth analysis of your ad performance.

These competing interests probably come to mind first when you learn how cost cap and bid cap work. Glue Up’s Manzar Mashhood frames their explanation of cost cap and bid cap with these factors: They were also the overarching theme for many of the answers survey respondents gave us. “The bid cap simply means that advertisers can control the amount of money they’re willing to spend on Facebook auctions for people to see their ad. Now, this is not for them to take an action. Rather, the amount you’re willing to spend on the machine in order for people to see your ad.Ĭost cap, on the other hand, helps advertisers in setting the amount of money they’re willing to spend on the action. This is different from the bid cap as it is optimized for cost.

#CAPCOST SOFTWARE FREE DOWNLOAD DOWNLOAD#Ĭost cap is optimized for action, which helps advertisers simplify their campaigns when they’re trying to understand how much it costs to get somebody to purchase or download or whatever the conversion an advertiser is offering. So, if you are all about cost, then choose bid cap. #CAPCOST SOFTWARE FREE DOWNLOAD DOWNLOAD#.#CAPCOST SOFTWARE FREE DOWNLOAD HOW TO#.